Commercial
Wellness
New York, NY
2024
WTHN Upper West Side
A Healing Space for Holistic Wellness
For WTHN’s UWS location, we designed a space that felt related to the previous studios, while having a distinct personality. We brought the fluid curves of their branding to life with mixed textures and colors. With a spotlight on education, we utilized a long hallway as an additional branding moment to provide insight into their signature herbal remedies and ingredients.
Stylist: Hyphen and Co
Photographer: GENEVIEVE GARRUPPO
VIDEOGRAPHER: KAITLIN KEMP
As guests walk through the space, the color palette softens to create a soothing environment before their acupuncture treatment.
— Shelly Lynch-Sparks, Founder & Principal Designer
Our design invites clients into the heart of the brand, creating an immersive experience from the moment they walk in. Signature brand moments like the custom mural in the entry and the herb wall allow clients to experience the brand in a new and exciting way.
— Eliza McNabb, Design Director
